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Zurichberg makes it easy for people all over the world to invest in the world's most exclusive luxury watches

Start Small

Start with as little as CHF 100.- and become a co-owner of watches that have historically been reserved for the Top 0.1%.

Simplified Process

Zurichberg handles all aspects of the investment, from procurement to insurance to the distribution of profits after exit.

No Expertise needed

We offer clear information on each watch's investment potential and tools to help you understand watches as an investment class.

Flexible Ownership

Once invested, you automatically have an option to buyout the entire watch, enabling flexible ownership.

The price for a buyout is transparently settled by a smart contract, taking into account the issuance price multiplied by the minimum return for the time horizon that has passed since issuance.

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Why would you consider fractional ownership of Bluechip Luxury watches?

Access Privately Owned Watch Brands

The most influential watch brands such as Rolex, AP, and Patek Philippe are privately held companies, which you cannot access as an investor. We change that by enablying you fractional investments in their most exclusive products.

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Stable Growth

Watch prices historically offer stable growth and are not as volatile as traditional assets like stocks. In the last 7 years, the luxury watch market outperformed the S&P 500 by 140%.

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High Liquidity

Unlike other alternative asset classes such as art, fine wines etc the secondary market for watches is highly liquid.

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Low Correlation

Watches are uncorrelated to traditional asset classes and thus serve for portfolio diversification. Also, they act as a hedge against inflation.

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How it works

Step 1

We find the most iconic watches and secure them at an attractive price

We use our expertise and our valuation-model to determine which watch models have the most momentum

Step 2

We purchase the Watch

We review thousands of examples of watches and buy less than 5% of what we’re offered

Step 3

You Invest in a watch

You choose a watch and invest in fractions using asset-backed NFTs.

Once you purchase an NFT,that NFT represents one share in the respective watch.

Step 4

We hold the Watch 3-5 years and sell it before maturity

We securely hold the watch. Wait until we sell the watch to receive your pro rata proceeds, after our fees.

Our selection process.

Only around 2.5% of the watches we research make it through our selection process.

Our selection process begins with analyzing data to identify watch models that are likely to have high demand in the future. After, we narrow our focus down to individual watches and analyze the unique properties of each watch. These include the number of watches in circulation relative to the amount that was produced, the watch model's movement, precious materials used in the watch's construction, and more factors that we cannot disclose publicly.

After, we use our expansive network in the luxury watch industry to get the best possible price for the watch.

Full transparency, no hidden fees

We charge only one fee to cover the costs of researching, sourcing, and fractionalizing selected luxury watches, as well as for their safe custody and insurance during the investment horizon.

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Have questions about luxury watch co-ownership? You're not alone. Here, we answer your most common queries to help clarify how you can start owning part of a luxury watch with ease.

How does fractional ownership work at Zurichberg?

Fractional ownership allows you to acquire a part of a luxury watch, making prestigious brands accessible at a fraction of the full cost. You co-own the watch with a number of other enthusiasts, allowing everyone to participate in their asset potential.

What makes luxury watches a good option for my portfolio?

Luxury watches have proven to be stable investments, showing consistent appreciation over time. They are less volatile than traditional investments like stocks and often hold value well, even in economic downturns.

How is the authenticity of the watches guaranteed?

Each watch on our platform is rigorously authenticated by experts and comes with a digital twin that includes detailed data and proof of authenticity. We ensure that every piece is genuine and of investment grade.

How do I increase my stake in a watch or acquire more fractions

You can increase your ownership stake at any time by purchasing additional fractions, subject to availability.

Also, being a fractional owner grants you automatically with a buyout option, allowing you to buy out the entire watch anytime. The specific exit price depends on the minimum return set on the watch's investment case.

How do I benefit from co-owning a watch if I decide to sell my fraction?

If you decide to sell your fraction, you benefit from any appreciation in the watch’s value since your purchase. Our platform will facilitate the sale of watch fractions, ensuring you can easily find buyers and transfer ownership.

Are there any additional costs involved in fractional ownership?

No, for the fractional ownership model all costs and ongoing fees for insurance and secure storage of the watches are included in the transaction fee when buying the fraction.

Can I see the watch I co-own in person?

No, for the fractional ownership model it is not possible to view the watches, as they are stored in secure custody

If you want to have more rights related to the watch, discover our co-ownership offering

How do I track the value of my watch portfolio?

Our platform offers real-time analytics and valuation tools that allow you to monitor the value of your watch fractions and manage your portfolio effectively.

Can I invite friends to co-own a watch with me?

Absolutely! Zurichberg encourages forming or joining groups to co-own watches,enabling you to access more watches for less money. You can invite friends to invest together, enhancing the social and communal aspects of your investment.

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